The past two weeks have been among the most challenging of my life. On Tuesday morning, December 3, I woke up to the shocking news that the South Korean president had declared martial law. At first, I thought it must be a reference to the martial law declaration from decades ago. But as I continued reading, I realized it was happening in real-time. I saw fully armed soldiers breaking windows and entering the National Assembly. Civilians were confronting the soldiers, standing in front of guns and military vehicles to stop them. It was unbelievable. I checked several major news outlets, and it was true—it had just happened an hour earlier. For over a week, I couldn’t focus on anything else but following the news and praying.
Sunday, December 15, 2024
What I learned from the short-lived Martial Law declaration in Korea
Monday, December 2, 2024
Enhance Communication Through Structure
Have you ever sat through a presentation or read an email that seemed to wander aimlessly? You probably found yourself tuning out, wondering what the point was. This happens because the message lacked one key ingredient: structure. Whether you're giving a speech, pitching an idea, or leading a team discussion, structure can be the difference between a forgettable moment and a lasting impact.
What Is Structure and Why Does It Matter?
Structure is the backbone of effective communication. It organizes your ideas into a logical sequence, helping your audience follow and understand your message effortlessly. A clear structure creates clarity, builds trust, and makes your points memorable. Without it, even strong ideas can get lost in a swirl of disconnected thoughts. Structure ensures your audience stays engaged, connects with your message, and knows exactly what to do next.
Examples of Effective Structures
Here are some powerful structures to guide your communication:
1. What > So What > Now What
This structure works for explaining ideas, making proposals, or driving action.
- What: Introduce the topic, idea, or concept.
- So What: Explain why it matters and how it impacts your audience.
- Now What: End with actionable steps or next moves.
Example:
- What: This new software improves workflow efficiency.
- So What: It saves us five hours of manual work each week, freeing up time for strategic tasks.
- Now What: Let’s schedule a trial run to see how it fits our needs.
2. Problem > Solution > Benefit
This is ideal for persuasive communication, such as addressing challenges or presenting opportunities.
- Problem: Identify a clear issue your audience cares about.
- Solution: Propose a viable way to address the issue.
- Benefit: Highlight the positive outcome of implementing the solution.
Example:
- Problem: Our team spends too much time on repetitive tasks.
- Solution: Automating workflows with this software could simplify these processes.
- Benefit: It will save time, reduce errors, and improve team productivity.
3. Point > Reason > Example > Point
This structure is great for making a strong argument or illustrating a key idea.
- Point: Start with your main argument or statement.
- Reason: Provide the rationale or supporting evidence.
- Example: Share a concrete example to illustrate your point.
- Point: Reinforce the initial argument with greater clarity.
Example:
- Point: Clear communication improves team efficiency.
- Reason: Miscommunication leads to duplicated efforts and missed deadlines.
- Example: Last quarter’s delay could have been avoided with clearer instructions.
- Point: That’s why clarity is critical for achieving team goals.
4. Comparison > Contrast > Conclusion
Use this structure when comparing options or perspectives to lead to a decisive outcome.
- Comparison: Highlight similarities between the options.
- Contrast: Explore the key differences or trade-offs.
- Conclusion: Share your recommendation or takeaway based on the analysis.
Example:
- Comparison: Both software tools offer automation and analytics.
- Contrast: Tool A is easier to implement, while Tool B offers more customization.
- Conclusion: Tool A is the better choice for our current needs due to its simplicity and faster onboarding.
5. Situation > Task > Action > Result (STAR)
This structure works well for storytelling or sharing past experiences.
- Situation: Describe the context or event.
- Task: Explain the goal or challenge you faced.
- Action: Share what steps you took to address the challenge.
- Result: Highlight the outcome of your efforts.
Example:
- Situation: Our client retention rate was declining.
- Task: We needed to identify and address the causes of churn.
- Action: We conducted surveys, implemented feedback, and improved customer support.
- Result: Retention increased by 15% in three months.
Why These Structures Work
Each of these frameworks provides a logical flow that ensures your audience stays engaged and understands your message. By using them, you can simplify complex ideas, connect with your listeners, and inspire action.
Mastering these structures will not only elevate your communication but also ensure your ideas leave a lasting impact. So, the next time you speak, write, or present, let structure be your guide—and watch your message transform.